Trade show success is traditionally measured in square footage and booth architecture. Conventional wisdom suggests that the larger the footprint, the louder the brand presence. At IMEX America 2026, social enterprise Colors for Good and experience design lab Strategy Table Pathways set out to prove a more sustainable, human-centered alternative. Rather than invest in a … Continue reading Beyond the Booth: How Colors for Good Turned Event Collateral into an Interactive Story at IMEX America 2026