The Challenge
REALM Events has experienced exponential growth, expanding to over 50 employees delivering experiential event excellence across Asia and globally.
As the company scaled, leadership recognized a critical need to connect core team members to the brand’s culture and maintain consistency in the creation and delivery of experiences.
They partnered with Strategy Table Pathways Inc. to drive purposeful growth, align on values, and ensure creative consistency.
Solution Phase 1: Leadership Values Articulation & Behavior Change
Strategy Table Pathways Inc. implemented a strategic framework to define and embed organizational values across REALM’s diverse regions and communities. The strategy involved:
- A four-step collaborative workshop series (Clarify, Ideate, Develop, Implementation) designed to take dispersed team members through intensive discovery work.
- Facilitating online workspaces and digital whiteboards to unite team members spread across different time zones.
- Collaboratively identifying and refining five core values to guide daily work: Inclusion, Balance, Intention, Trust, and Creativity.
- Building actionable implementation scenarios and behavioral strategies to translate these values into measurable daily outcomes and consistent alignment.
Solution Phase 2: Strategic Event and Experience Design Training
To elevate event delivery and empower the distributed team, Strategy Table Pathways Inc. launched a comprehensive training cohort focused on Experience Design.
- The four-week program utilized foundational content from the books Intentional Event Design and Our KPI is Joy.
- Participants engaged through a dedicated online platform featuring audiobooks, chapter summaries, and private forum chat groups.
- The curriculum explored the neuroscience of event design, sensory design, space and flow, wellbeing, and storytelling.
- Team members collaborated using digital Canva templates to translate these theoretical concepts into actionable, elevated event proposals.
The value of these sessions has gone far beyond the action plan that we have developed together.
You have taught us the importance of our connection and new ways to facilitate sharing and engagement among us. Each of you brought a different style to the sessions, which kept things fresh and increased the enjoyment for our team.
Our group included many nationalities and varying levels of comfort with English, and you found ways to ensure everyone felt comfortable and able to contribute.
Selina Sinclair
CEO, REALM Events
The Outcome
By combining a resilient mindset with structured frameworks, the initiative successfully aligned REALM’s team across regions. The organization established a living strategic plan for values implementation. Furthermore, the team gained a robust toolkit for human-centered experience design, equipping them to consistently deliver memorable, purpose-driven events while securing a competitive edge in their proposals.