Harness Behavioural Economics for Transformative Experiences

Event professionals are uniquely positioned to craft experiences leading to transformative moments for individuals and organisations. By learning and adopting behavioural economics methodologies, they can create events that entertain, engage and drive positive outcomes for businesses and the wider world. Understanding Transformative Experiences Transformative experiences are profound moments that can lead to significant personal or …

Survivorship Bias

The Underestimated Pitfall in Decision-Making Today, we’re diving deep into the fascinating world of another cognitive bias. Specifically, we will explore the often overlooked but incredibly impactful “Survivorship Bias.” So, grab your favourite cup of coffee, sit back, and let’s get our thinking caps on! What is Survivorship Bias? Survivorship Bias is a cognitive distortion …

The Cognitive Dissonance Dance

Two Different Shoes Stomping Through Business Innovation Imagine you’re at a fancy corporate gala dinner, and the DJ starts playing two songs simultaneously. One’s a classic waltz, and the other’s a funky disco number. But before you get excited for a late 2000s MashUp track by the likes of Soulwax,  it’s not done well; it’s …

Why “Thinking Outside the Box” is Misunderstood

The Role of Constraint and Creativity in Business Innovation “Think outside the box.” It’s a phrase we’ve all heard, and it’s become a bit of a cliché in the business world. It’s often interpreted as a call to throw out all the rules and let your imagination run wild. But is that really the best …

Intentional Improvement Cultures

How events and event professionals can lead change “Our entire world is moving at breakneck speed!” – anyone paying attention. It feels like we are constantly experiencing ecological, political, social, and, most apparent, economic changes. All these impact business strategy and are felt strongly by those in business events in particular. Integrating Design Thinking and …

Malicious Compliance

When a “Sure Boss” becomes a silent killer of innovation Ah, malicious compliance. It’s a term that might sound like an oxymoron, but it’s a real phenomenon that can have severe implications for business innovation. But before we dive into the nitty-gritty, let’s make sure we’re all on the same page about what malicious compliance …

The Art of Discussing Innovation

It’s All About Knowing the Audience Innovation is the lifeblood of any thriving business. But it’s not just about having brilliant ideas. It’s about how we communicate these ideas and, crucially, with whom we communicate. Let’s be honest. How you discuss innovation with your company’s leadership should differ from how you converse with the team …

The Baader-Meinhof Phenomenon

I swear I keep seeing this cognitive illusion everywhere. Have you ever encountered a new piece of information, perhaps a word you’ve never heard or a concept you’ve just learned about, and then suddenly started noticing it everywhere? Or perhaps you played the game “punch bug”, also known as “slug bug” or “punch buggy”, which …