I swear I keep seeing this cognitive illusion everywhere. Have you ever encountered a new piece of information, perhaps a word you’ve never heard or a concept you’ve just learned about, and then suddenly started noticing it everywhere? Or perhaps you played the game “punch bug”, also known as “slug bug” or “punch buggy”, which …
Maybe it’s a good idea to stop while you’re behind. The Sunk Cost Fallacy is a psychological phenomenon where individuals continue investing in a decision based on prior investments (time, money, or effort), rather than evaluating the current situation and future benefits. This fallacy can significantly impact decision-making in both personal and professional contexts. The …
No… not the lighting cue… or your chance to shine… The Spotlight Effect in the Human Mind The spotlight effect is a fascinating psychological phenomenon that significantly influences how individuals perceive themselves in social contexts. Let’s explore its definition, history, research findings, implications, related concepts, and criticisms, providing a thorough understanding of this cognitive bias …
You already knew I was writing this one… What is Hindsight Bias? Hindsight bias, often dubbed the “I knew it all along” phenomenon, is our tendency to perceive past events as more predictable than they were. It’s like having a pair of rose-tinted glasses that make the past seem more obvious than it was in …
The Silent Saboteur of Change Picture this: You’re standing in line at your local Tim Hortons, waiting for your double-double, when you overhear a heated debate about the latest hockey game. One bloke insists the referee made a terrible call, while another argues it was spot on. As the discussion unfolds, you notice something peculiar …
This ever-growing blog post explores how and why Humans think the way we do. Come back here every Friday to see new updates
Dopamine: Harvard Medical School has referred to it as “the pathway to pleasure,” stating in an article earlier this year that it “is most notably involved in helping us feel pleasure as part of the brain’s reward system.” And isn’t that what live events are all about? Triggering dopamine releases at every touchpoint? It could start with …