The Zeigarnik Effect

A Powerful Mental-Health Consideration for Business Teams Today, we’re diving into a fascinating psychological phenomenon that can significantly impact your teams’ success and personal lives: the Zeigarnik Effect. Usually, I would be “joking around” a little here during the opening. But, the profound impact on mental health associated with this topic makes me pause A …

Self-Serving Bias in Business

“I did good; you did bad!” Welcome to the fascinating world of the Self-Serving Bias. This cognitive bias is like that friend who takes all the credit when a group project goes well but is the first to point fingers when things go south. In the business world, the invisible puppeteer makes individuals attribute their …

Harness Behavioural Economics for Transformative Experiences

Event professionals are uniquely positioned to craft experiences leading to transformative moments for individuals and organisations. By learning and adopting behavioural economics methodologies, they can create events that entertain, engage and drive positive outcomes for businesses and the wider world. Understanding Transformative Experiences Transformative experiences are profound moments that can lead to significant personal or …

Survivorship Bias

The Underestimated Pitfall in Decision-Making Today, we’re diving deep into the fascinating world of another cognitive bias. Specifically, we will explore the often overlooked but incredibly impactful “Survivorship Bias.” So, grab your favourite cup of coffee, sit back, and let’s get our thinking caps on! What is Survivorship Bias? Survivorship Bias is a cognitive distortion …

The Cognitive Dissonance Dance

Two Different Shoes Stomping Through Business Innovation Imagine you’re at a fancy corporate gala dinner, and the DJ starts playing two songs simultaneously. One’s a classic waltz, and the other’s a funky disco number. But before you get excited for a late 2000s MashUp track by the likes of Soulwax,  it’s not done well; it’s …

Why “Thinking Outside the Box” is Misunderstood

The Role of Constraint and Creativity in Business Innovation “Think outside the box.” It’s a phrase we’ve all heard, and it’s become a bit of a cliché in the business world. It’s often interpreted as a call to throw out all the rules and let your imagination run wild. But is that really the best …

Intentional Improvement Cultures

How events and event professionals can lead change “Our entire world is moving at breakneck speed!” – anyone paying attention. It feels like we are constantly experiencing ecological, political, social, and, most apparent, economic changes. All these impact business strategy and are felt strongly by those in business events in particular. Integrating Design Thinking and …

Malicious Compliance

When a “Sure Boss” becomes a silent killer of innovation Ah, malicious compliance. It’s a term that might sound like an oxymoron, but it’s a real phenomenon that can have severe implications for business innovation. But before we dive into the nitty-gritty, let’s make sure we’re all on the same page about what malicious compliance …