Tahira Endean is holding her book Our KPI is Joy

Meetings Innovator: Tahira Endean

Guest Blog Post from Barbara Scofidio SKIFT Meeting March 28th, 2025 IMEX Head of Programming Tahira Endean lives and breathes creativity. So it makes perfect sense that she would dream up the idea of categorizing ‘joy’ as a KPI — and then write an entire book about it. Tahira Endean was effusive as she shared …

Business Built on Trust

Excerpt from Intentional Event Design, A Professional Opportunity (2017) Create from Trust “To use an event to deliver on objectives in a purposeful and innovative manner starts with true creative ideas rooted in collaboration, trust, an understanding of culture and appetite for experience creation. When we hire interior designers or architects, we look at a portfolio …

Beautiful Questions Clarify Purpose

Excerpt from Intentional Event Design, Our Professional Opportunity The Importance of Questions “This cannot be overstated. Great design requires great understanding. This requires moving past assumptions and working from a place of true knowledge. Don’t just ask the obvious questions – demographic and psychographic information as examples of this. Ask “beautiful questions” – those with …

Listening, a First Nations Perspective

Recently Thorben Grosser, someone whose ideas I have respected for many years wrote this fabulous rant about sustainability, people and respect and how we should be recognizing WHERE we are meeting and those who came before us. Check it out along with the many comments from others with weighty opinions and actions in the comments..This is …