The Experience Economy: Competing for Customer Time, Attention, and Money
Design to Change
Business Built on Trust
Excerpt from Intentional Event Design, A Professional Opportunity (2017) Create from Trust “To use an event to deliver on objectives in a purposeful and innovative manner starts with true creative ideas rooted in collaboration, trust, an understanding of culture and appetite for experience creation. When we hire interior designers or architects, we look at a portfolio …
The Zeigarnik Effect
A Powerful Mental-Health Consideration for Business Teams Today, we’re diving into a fascinating psychological phenomenon that can significantly impact your teams’ success and personal lives: the Zeigarnik Effect. Usually, I would be “joking around” a little here during the opening. But, the profound impact on mental health associated with this topic makes me pause A …
Board Games in the Board Room
Taken from guest blog with Rising Solutions Are you “game” to try something new in your business meetings? For the young at heart, living in the professional world can reduce you to a shell of your playful, cheeky, smiling self. Workplace etiquette, the bottom line, and burnout can make workers feel more like a machine …
Self-Serving Bias in Business
“I did good; you did bad!” Welcome to the fascinating world of the Self-Serving Bias. This cognitive bias is like that friend who takes all the credit when a group project goes well but is the first to point fingers when things go south. In the business world, the invisible puppeteer makes individuals attribute their …
Harness Behavioural Economics for Transformative Experiences
Event professionals are uniquely positioned to craft experiences leading to transformative moments for individuals and organisations. By learning and adopting behavioural economics methodologies, they can create events that entertain, engage and drive positive outcomes for businesses and the wider world. Understanding Transformative Experiences Transformative experiences are profound moments that can lead to significant personal or …
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Survivorship Bias
The Underestimated Pitfall in Decision-Making Today, we’re diving deep into the fascinating world of another cognitive bias. Specifically, we will explore the often overlooked but incredibly impactful “Survivorship Bias.” So, grab your favourite cup of coffee, sit back, and let’s get our thinking caps on! What is Survivorship Bias? Survivorship Bias is a cognitive distortion …
The Cognitive Dissonance Dance
Two Different Shoes Stomping Through Business Innovation Imagine you’re at a fancy corporate gala dinner, and the DJ starts playing two songs simultaneously. One’s a classic waltz, and the other’s a funky disco number. But before you get excited for a late 2000s MashUp track by the likes of Soulwax, it’s not done well; it’s …