Get ready to step into the future of our industry.
We are thrilled to welcome you to The Catalyst Lab during MPI Smart Monday at IMEX America!
This is not a traditional sit-down session; it is a unique opportunity to join some of the industry’s most innovative leaders as we boldly explore the future of events and leadership.
To ensure you get the most out of this groundbreaking activation, please review this brief guide before you arrive.
What to Expect During Your Session
The Catalyst Lab is designed to be deeply engaging, moving you through different phases of discovery.
During your 60 to 70-minute time slot, you will be guided through a carefully curated journey that includes:
- Self & Organizational Reflection: Quiet moments to thoughtfully assess where you, your team, and your organization stand today.
- Collaborative Workshopping: Hands-on, engaging workshop sprints with peers to tackle complex industry challenges.
- Dynamic Networking: Meaningful opportunities to connect and share ideas with fellow event professionals and innovators.
⚠️ Sensory Experience Advisory
Please be aware that The Catalyst Lab is a multi-sensory, multi-step experience.
To create a truly immersive environment, the session utilizes various lighting and sound effects throughout the journey.
If you are sensitive to visual, audio, or lighting elements (such as flashing lights or sudden sounds), please inform our Experience Team at the entrance before you step inside. We are committed to ensuring a safe, comfortable, and accommodating environment for all attendees.
Shaping the Future Together
Your voice matters here. The Catalyst Lab isn’t just about absorbing information; it’s about actively building solutions. We’ll synthesize the collective intelligence gathered during our group sessions to help inform and improve how leaders address the most pressing changes coming to our industry.
Together, we will tackle massive shifts, including:
- Generational Change: Adapting to new workforce dynamics and attendee demographics.
- AI & Technological Transformation: Navigating the rapidly evolving digital landscape and utilizing new tools safely.
- The Power of In-Person: Equipping you with the narrative to overcome the ongoing challenge of explaining the undeniable value of face-to-face meetings and events.
Secure Your Spot!
Because this activation is highly interactive and immersive, spaces are strictly limited.
Don’t miss your chance to be part of the conversation that will define the future of our industry.
Sign up today to reserve your time slot in the Lab!
We can’t wait to see you there!

