Cross the threshold, explore and contribute to the future of the events industry.
Sign up to secure your spot
In proud partnership with Meeting Professionals International, IMEX and our generous sponsors, we are thrilled to invite you as a special guest to The Catalyst Lab during MPI Smart Monday at IMEX America.
This groundbreaking activation combines elements of Immersive Theatre and Interactive workshops to boldly explore the future of events and leadership. The experience lasts 70 minutes, with the option to end after 60 minutes if you choose not to participate in networking and facilitated reflection time.
More than just sharing information, we will synthesize the industry’s collective intelligence to actively build solutions around massive industry shifts, including generational change, AI and technological transformation, and the undeniable value of face-to-face meetings.
This is not a traditional sit-down session; it is a unique opportunity to join some of the industry’s most innovative leaders as we boldly explore the future of events and leadership.
To ensure you get the most out of this groundbreaking activation, please review this brief guide before you arrive.
What to Expect During Your Session
The Catalyst Lab is designed to be deeply engaging, moving you through different phases of discovery.
During your 60 to 70-minute time slot, you will be guided through a carefully curated journey that includes:
- Self & Organizational Reflection: Quiet moments to thoughtfully assess where you, your team, and your organization stand today.
- Collaborative Workshopping: Hands-on, engaging workshop sprints with peers to tackle complex industry challenges.
- Dynamic Networking: Meaningful opportunities to connect and share ideas with fellow event professionals and innovators.
⚠️ Sensory Experience Advisory
Please be aware that The Catalyst Lab is a multi-sensory, multi-step experience.
To create a truly immersive environment, the session utilizes various lighting and sound effects throughout the journey.
If you are sensitive to visual, audio, or lighting elements (such as flashing lights or sudden sounds), please inform our Experience Team at the entrance before you step inside. We are committed to ensuring a safe, comfortable, and accommodating environment for all attendees.
Shaping the Future Together
Your voice matters here. The Catalyst Lab isn’t just about absorbing information; it’s about actively building solutions. We’ll synthesize the collective intelligence gathered during our group sessions to help inform and improve how leaders address the most pressing changes coming to our industry.
Together, we will tackle massive shifts, including:
- Generational Change: Adapting to new workforce dynamics and attendee demographics.
- AI & Technological Transformation: Navigating the rapidly evolving digital landscape and utilizing new tools safely.
- The Power of In-Person: Equipping you with the narrative to overcome the ongoing challenge of explaining the undeniable value of face-to-face meetings and events.
Secure Your Spot!
Because this activation is highly interactive and immersive, spaces are strictly limited.
Don’t miss your chance to be part of the conversation that will define the future of our industry.
Sign up today to reserve your time slot in the Catalyst Lab!
Thank you to our partners and sponsors:
ACTIVATION SPONSORS
CONTRIBUTING PARTNERS
First Room Facilitation
Lisa Schulteis is an international keynote speaker, consultant, and founder of ElectraLime Marketing and YourEventMarketplace. Her work has been recognized with the 2025 Smart Speaker Award and the 2025 Smart Women in Meetings Award from Smart Meetings.
Drawing on her background in neuropsychology and behavioral science, Lisa created The Neuroscience of Adoption, a framework that explores why people adopt or resist new ideas, technologies, and ways of working. Her work bridges neuroscience, human behavior, and business strategy to help leaders reduce uncertainty, build confidence, and create the conditions where innovation is more likely to succeed.
A sought-after international keynote speaker, consultant, and event strategist, Lisa works with organizations navigating AI, technology adoption, sustainability initiatives, organizational change, leadership, and customer experience. Through keynotes, workshops, consulting, and strategic event leadership, she helps organizations understand the human side of change and turn innovation into meaningful, lasting adoption.
Since founding ElectraLime Marketing in 2009, Lisa has helped organizations grow, innovate, and navigate change, partnering with Fortune 500 companies, associations, destinations, and organizations around the world. Today, she draws on that entrepreneurial experience to help leaders understand why great ideas succeed, stall, or fail, and what they can do to create the conditions where adoption becomes more likely.
Second Room Facilitation
Anthony Vade and Ryan Hill are the visionary Co-Founders of Strategy Table, an organization dedicated to empowering teams and transforming business operations through collaborative culture building. Anthony, serving as Chief Innovation Officer, brings nearly 30 years of expertise in experience design and creating meaningful stakeholder connections. He is renowned for his abundant, innovative thinking and ability to foster shared trust. Ryan, as Chief Operations Officer, offers a dynamic background spanning military service and entrepreneurship. He seamlessly blends military precision with entrepreneurial creativity, establishing himself as a thought leader at the intersection of strategy and leadership.
Together, they guide organizations through complex change, replacing traditional consulting mandates with structured methods and psychological safety. By championing immersive collaboration and continuous improvement, Anthony and Ryan equip businesses to navigate disruption, unlock their full potential, and achieve measurable, lasting results in a rapidly evolving global landscape.
Third Room Facilitation
Adam Fillary is an association founder, entrepreneur, and renowned “super connector” with over 30 years of business and event experience. As the founder and Executive Managing Director of the Professional Association of Networking (PAN), he pioneers innovative, human-centric techniques to facilitate high-value global connections.
Known for his “give before you take” philosophy, Adam emphasizes quality over quantity, championing authentic relationship building in an increasingly digital world. His visionary leadership at PAN focuses on elevating professional networking standards, expanding the organization’s reach, and advocating for the in-person validation of social capital.
A frequent speaker on networking strategy, Adam leverages his vast, cross-industry network to unite thought leaders and decision-makers. Ultimately, his relentless energy and commitment to intentional, inclusive networking empower PAN members to access new opportunities, build trust, and thrive in a rapidly evolving professional landscape.
