The Caffeinated Professional: Part 2 – Supercharging Cognition, Mood, and Networks
The Caffeinated Professional: Part 1 – A Strategic Guide to the World’s Favorite Drug
The Buzz Behind Business: A Caffeinated Infographic The Buzz Behind Business Your Guide to Caffeinating Your Cranium, Cleverly. An astonishing 85% of people in the U.S. consume at least one caffeinated beverage daily. It’s not just a drink; it’s a global ritual and a professional tool. How It Works: The Brain on Caffeine Caffeine’s magic …
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SMART Goals
It’s a tale as old as time. “Your goals need to be SMART” But how do we ensure all goals are SMART from the small to the large. The SMART acronym, first introduced by George T. Doran in 1981, is a powerful framework for setting effective goals. It helps transform vague aspirations into concrete, actionable …
A Strategic Leader’s Guide to Mastering SMART Goals
Journey Mapping – Plotting a course for behavior change
The Strategic Imperative of Seeing Through Your Customer’s Eyes Customer experience has become the primary competitive battleground; organisations are compelled to look beyond their internal processes and see the world through their customers’ eyes. The traditional sales funnel, a long-standing model for tracking potential customers, is proving insufficient for this task. It offers a business-centric, …
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A Strategic Leader’s Guide to OKRs (Objectives and Key Results)
Objectives and Key Results OKRs
Objectives and Key Results (OKRs) are a goal-setting framework used by organizations to define and track ambitious goals and their measurable outcomes. The system is built on a simple, two-part structure that separates the aspirational goal from the metrics used to track its achievement. Objective (The What): This is a qualitative, ambitious, and inspirational goal …
Event Design using the Event Canvas Methodology
Beyond Logistics – Reframing Events as Strategic Instruments of Change Events have long occupied an ambiguous space, often relegated to the domain of marketing or operations and measured by tactical metrics like attendance, budget adherence, and participant satisfaction. This traditional view, focused on “event planning,” treats gatherings as logistical exercises—cost centers to be managed efficiently. …
Steering Your New Product Development & Marketing Towards Success:
Last week we explored the challenges and pitfalls of new product development. New product development and marketing are inherently risky, but understanding and actively mitigating the common pitfalls we mentioned in our last article can significantly increase your chances of success. By fostering a culture of objective analysis, embracing diverse perspectives, and remaining adaptable, you …
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