Beyond Logistics – Reframing Events as Strategic Instruments of Change Events have long occupied an ambiguous space, often relegated to the domain of marketing or operations and measured by tactical metrics like attendance, budget adherence, and participant satisfaction. This traditional view, focused on “event planning,” treats gatherings as logistical exercises—cost centers to be managed efficiently. …
Operationalizing Empathy as a Strategic Asset Read about the creators Customer experience and employee engagement are definitive competitive advantages; empathy has transitioned from a “soft skill” to a hard, strategic imperative. The ability to deeply understand the needs, motivations, and frustrations of both customers and employees is no longer optional; it is the foundation upon …
Beyond the Buzzword: How Agile Can Revolutionize Your Team, Your Business, and Your Mindset The word “agile” is everywhere, expanding its reach outside of the Tech sector that birthed the approach. It’s slapped onto project plans, dropped in meetings, and touted as the cure-all for slow, clunky workflows. But what does it truly mean to …
Client Advisory Boards (CABs) offer a goldmine of insights, providing a direct line to your customers’ needs, challenges, and aspirations. When done right, they can fuel innovation, strengthen relationships, and validate your strategic direction. However, many companies unknowingly stumble into common pitfalls that limit the effectiveness of their CABs, turning potential breakthroughs into lukewarm discussions. …
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Guest Post by Sarah J.F. Braley April 15, 2025READ THE ARTICLE HERE STRATEGY TABLE ASKED notebookLM TO DEEP DIVE ON THIS EVENT The Pendry in Park City, Utah, will host one of two highly anticipated Northstar Small & Boutique Meetings conferences this fall, October 26-28, 2025. One of two autumn iterations of Northstar’s premier hosted-buyer event …
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Guest Blog Post from Barbara Scofidio SKIFT Meeting March 28th, 2025 IMEX Head of Programming Tahira Endean lives and breathes creativity. So it makes perfect sense that she would dream up the idea of categorizing ‘joy’ as a KPI — and then write an entire book about it. Tahira Endean was effusive as she shared …
Yes, I said it. Let’s move past the UnConference, the UnSession, and move from Un to “In” – Intentional that is. We have been hosting symposia, salons, festivals, events and conferences for thousands of years, and it is only in the last decade we invented the Un, as a response to ‘boring’ conferences. I am …
Dopamine: Harvard Medical School has referred to it as “the pathway to pleasure,” stating in an article earlier this year that it “is most notably involved in helping us feel pleasure as part of the brain’s reward system.” And isn’t that what live events are all about? Triggering dopamine releases at every touchpoint? It could start with …