Tahira Endean is holding her book Our KPI is Joy

Meetings Innovator: Tahira Endean

Guest Blog Post from Barbara Scofidio SKIFT Meeting March 28th, 2025 IMEX Head of Programming Tahira Endean lives and breathes creativity. So it makes perfect sense that she would dream up the idea of categorizing ‘joy’ as a KPI — and then write an entire book about it. Tahira Endean was effusive as she shared …

Mastering Dopamine Management Using Events

Dopamine: Harvard Medical School has referred to it as “the pathway to pleasure,” stating in an article earlier this year that it “is most notably involved in helping us feel pleasure as part of the brain’s reward system.” And isn’t that what live events are all about? Triggering dopamine releases at every touchpoint? It could start with …