Level Up Your CAB: Avoiding These 5 Common Pitfalls for Powerful Insights

Client Advisory Boards (CABs) offer a goldmine of insights, providing a direct line to your customers’ needs, challenges, and aspirations. When done right, they can fuel innovation, strengthen relationships, and validate your strategic direction. However, many companies unknowingly stumble into common pitfalls that limit the effectiveness of their CABs, turning potential breakthroughs into lukewarm discussions. …

The Power of Pause

Why Reflection Time is Your Secret Weapon for Change and Innovation You’re rolling through a hectic workday, juggling multiple projects, answering emails, and trying to keep up with the latest industry trends. Sound familiar? In our fast-paced business world, it’s easy to get caught up in the whirlwind of activity and forget about one of …

The Fundamental Attribution Error

A Cognitive Bias We All Share Today, we’re exploring the Fundamental Attribution Error (FAE), a cognitive bias that influences how we perceive others’ actions. The Fundamental Attribution Error (FAE) is a pervasive and universal phenomenon affecting everyone. It’s deeply ingrained in our cognitive processing, constantly influencing how we perceive and interpret the actions of others. …

The Zeigarnik Effect

A Powerful Mental-Health Consideration for Business Teams Today, we’re diving into a fascinating psychological phenomenon that can significantly impact your teams’ success and personal lives: the Zeigarnik Effect. Usually, I would be “joking around” a little here during the opening. But, the profound impact on mental health associated with this topic makes me pause A …

Self-Serving Bias in Business

“I did good; you did bad!” Welcome to the fascinating world of the Self-Serving Bias. This cognitive bias is like that friend who takes all the credit when a group project goes well but is the first to point fingers when things go south. In the business world, the invisible puppeteer makes individuals attribute their …

Harness Behavioural Economics for Transformative Experiences

Event professionals are uniquely positioned to craft experiences leading to transformative moments for individuals and organisations. By learning and adopting behavioural economics methodologies, they can create events that entertain, engage and drive positive outcomes for businesses and the wider world. Understanding Transformative Experiences Transformative experiences are profound moments that can lead to significant personal or …

Survivorship Bias

The Underestimated Pitfall in Decision-Making Today, we’re diving deep into the fascinating world of another cognitive bias. Specifically, we will explore the often overlooked but incredibly impactful “Survivorship Bias.” So, grab your favourite cup of coffee, sit back, and let’s get our thinking caps on! What is Survivorship Bias? Survivorship Bias is a cognitive distortion …