Level Up Your CAB: Avoiding These 5 Common Pitfalls for Powerful Insights
Client Advisory Boards (CABs) offer a goldmine of insights, providing a direct line to your customers’ needs, challenges, and aspirations. When done right, they can fuel innovation, strengthen relationships, and validate your strategic direction. However, many companies unknowingly stumble into common pitfalls that limit the effectiveness of their CABs, turning potential breakthroughs into lukewarm discussions. …
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