Guest Blog Post from Barbara Scofidio SKIFT Meeting March 28th, 2025 IMEX Head of Programming Tahira Endean lives and breathes creativity. So it makes perfect sense that she would dream up the idea of categorizing ‘joy’ as a KPI — and then write an entire book about it. Tahira Endean was effusive as she shared …
Excerpt from Intentional Event Design, A Professional Opportunity (2017) Create from Trust “To use an event to deliver on objectives in a purposeful and innovative manner starts with true creative ideas rooted in collaboration, trust, an understanding of culture and appetite for experience creation. When we hire interior designers or architects, we look at a portfolio …
Taken from guest blog with Rising Solutions Are you “game” to try something new in your business meetings? For the young at heart, living in the professional world can reduce you to a shell of your playful, cheeky, smiling self. Workplace etiquette, the bottom line, and burnout can make workers feel more like a machine …
Event professionals are uniquely positioned to craft experiences leading to transformative moments for individuals and organisations. By learning and adopting behavioural economics methodologies, they can create events that entertain, engage and drive positive outcomes for businesses and the wider world. Understanding Transformative Experiences Transformative experiences are profound moments that can lead to significant personal or …
Read more “Harness Behavioural Economics for Transformative Experiences”
How events and event professionals can lead change “Our entire world is moving at breakneck speed!” – anyone paying attention. It feels like we are constantly experiencing ecological, political, social, and, most apparent, economic changes. All these impact business strategy and are felt strongly by those in business events in particular. Integrating Design Thinking and …
It’s All About Knowing the Audience Innovation is the lifeblood of any thriving business. But it’s not just about having brilliant ideas. It’s about how we communicate these ideas and, crucially, with whom we communicate. Let’s be honest. How you discuss innovation with your company’s leadership should differ from how you converse with the team …
Excerpt from Intentional Event Design, Our Professional Opportunity The Importance of Questions “This cannot be overstated. Great design requires great understanding. This requires moving past assumptions and working from a place of true knowledge. Don’t just ask the obvious questions – demographic and psychographic information as examples of this. Ask “beautiful questions” – those with …
Recently Thorben Grosser, someone whose ideas I have respected for many years wrote this fabulous rant about sustainability, people and respect and how we should be recognizing WHERE we are meeting and those who came before us. Check it out along with the many comments from others with weighty opinions and actions in the comments..This is …